Lexi Cavaliere — Kalon Consulting
Lexi Cavaliere  ·  Sales Enablement · Modular Systems · Rep Network

The system that
sells for you.

A modular sales enablement system built from 20 years inside medical aesthetics — strategy, brand, collateral, rep network, training, and the technical infrastructure to run it all.

Lexi Cavaliere
Lexi Cavaliere
Founder, Kalon Consulting  ·  Licensed Medical Aesthetician
BS Biochemistry & Clinical Nutrition
20 years in aesthetics — starting behind the chair and building through every level of the industry
15 years as a top-performing sales leader with consistent #1 rankings and industry awards
Launched 50+ brands from zero — US market entry for European & Korean clinical brands
Biochemistry & nutrition background — science-driven strategy, training, and messaging
Self-taught developer — CRM systems, websites, LMS, and e-commerce built in-house
20+
Years in industry
15
Years top sales
50+
Brands launched
KOL
& buying group access
01

Business, clinical, and creative — unified.

20 years in medical aesthetics — from behind the chair to building the systems that launch and scale brands nationwide.

I started my career as a licensed medical aesthetician — working in clinic, behind the chair, with patients. That experience gave me something most strategists never have: I know what it actually feels like to be a provider, to run a treatment room, to manage patient expectations, to sell from the inside out. I understand the operational realities of a practice — the scheduling pressures, the retail dynamics, the training gaps, the conversations that happen before and after a rep visit. That perspective is woven into everything I build.

The rare combination of scientific depth, sales excellence, and creative execution that most brands can't find in one place. Most consultants bring one dimension — strategy, or creative, or clinical knowledge. I bring all of them, and I've spent 20 years integrating them into something that actually moves the market.

"I've spent 15 years as a top sales performer — not just advising on strategy, but living it in the field and winning awards for it."

My background in biochemistry and clinical nutrition means I understand the science behind the products I launch. That depth shows up in training materials providers actually trust, messaging that holds up under clinical scrutiny, and content that educates rather than just promotes — because I've been on the receiving end of that content, and I know what works and what gets ignored.

I've guided European and Korean brands through the full complexity of US market entry — and I taught myself to code so clients never need a separate developer to implement what I design for them.

01
Clinical & Scientific Depth
BS Biochemistry & Clinical Nutrition + Licensed Medical Aesthetician. The science behind regenerative aesthetics informs everything — strategy, messaging, training, and content.
02
Elite Sales Track Record
15 years of top performance in the field, consistently ranking as a #1 sales performer with industry awards. I've sold at every level — solo accounts, buying groups, and enterprise.
03
US Market Entry Specialist
Guided European and Korean brands through the full complexity of entering the US market — channel strategy, regulatory positioning, rep build, and KOL activation.
04
Builder & Developer
Self-taught developer who builds fully operational websites, CRM systems, LMS platforms, and e-commerce stores — so implementation never requires a separate vendor.
05
Categories & Markets
Regenerative aesthetics, PDRN, biostimulators, RF & energy devices, advanced skincare, exosomes, medical-grade nutrition, Korean & European clinical brands entering the US.
02

A nationwide KOL and 1099 rep network — plus buying group access.

20 years of relationships with the people and organizations that determine whether a product gains traction in the US market, activated on your behalf.

Key Opinion Leaders
Established relationships with leading injectors, dermatologists, plastic surgeons, and clinical educators who drive real clinical adoption — not just awareness.
Injectors Dermatologists Plastic Surgeons Clinical Educators
Buying Groups & GPOs
Deep relationships with major aesthetics buying groups and GPOs — the gatekeepers to thousands of practices that take most brands years to access independently.
Med Spa Networks Derm Groups GPOs DSOs
Nationwide 1099 Rep Network
A nationwide network of high-performing independent reps — pre-vetted, territory-mapped, and relationship-ready to represent your brand from day one.
Nationwide Coverage Territory Mapped Pre-Vetted Aesthetics Specialists
20+
Years of relationship building in medical aesthetics
50+
Brands launched or scaled in the US market
Nationwide
1099 rep network with territory coverage across the US
#1
Consistent top sales ranking with industry awards
03

Three ways to work together.

Project engagements, ongoing retainers, or individual assets — every option is designed around your product, your market, and where you are right now.

Project Engagements
Fixed scope. Fixed price. Clear outcome.
Built for brands that need a specific problem solved — or a complete go-to-market system built from scratch.
Flagship Engagement
The Sales Enablement System
Your complete go-to-market infrastructure — built once, built right, ready to scale.
A brand voice that travels consistently across every touchpoint
A sales team that can close confidently without you in the room
A rep network activated and equipped from day one
A training system that ramps new reps in 30 days, not 90
A CRM command center with full visibility into everything
Start Here
$18–25K
Custom scoped
10–16 weeks
3-milestone payment
Your Brand Voice, Built
3–4 weeks  ·  Fixed scope
Full brand messaging system, target audience profiles, tone of voice guide, core sales deck, and 30-day social media starter kit.
$4,500
50/50 payment
Your Sales Engine, Built
6–8 weeks  ·  Fixed scope
Rep recruitment, 1099 network activation, 30-day onboarding curriculum, full sales collateral suite, buying group strategy, and CRM pipeline setup.
$7,500
50/50 payment
Find the Gaps. Fix the Leaks.
4–5 weeks  ·  Fixed scope
Full sales enablement audit, gap analysis report, revised collateral, rep performance framework, and CRM performance dashboard.
$5,500
50/50 payment
Train Them Once. Watch Them Scale.
5–7 weeks  ·  Fixed scope
Rep onboarding curriculum, provider education suite, LMS build-out (4 modules), patient-facing materials, and content strategy.
$6,000
50/50 payment
Monthly Retainers
Ongoing partnership. Consistent momentum.
For brands that want a strategic partner embedded in their growth — not a one-time project.
The Momentum Partner
3-month minimum  ·  Month-to-month after
Monthly strategy session, content calendar, 8 branded social templates, one collateral asset, rep network support, and 24-hour priority response.
$2,500
per month
The Strategic Partner
6-month minimum  ·  Quarterly renewal
Half-day monthly strategy session, full content system, up to 3 assets monthly, KOL introductions, buying group support, CRM management, and unlimited async access.
$5,000
per month
À La Carte
Individual assets, available to clients.
Every deliverable built to your brand — not a generic template. Available exclusively to existing and onboarding clients.
Deliverable What It Is Investment
Strategy & Planning
US Market Entry BriefPositioning, competitive landscape, pricing framework, and channel strategy$1,200
Go-To-Market Roadmap90-day sequenced launch or growth plan with milestones$950
Strategy IntensiveHalf-day working session (4 hrs), any topic, fully documented output$1,400
Brand & Sales Collateral
Brand Messaging GuidePositioning, value prop, clinical differentiators, tone of voice, key messages$1,500
Core Sales Deck12–15 slide rep-ready pitch deck, fully written and designed$1,800
Product Sell SheetSingle or double-sided clinical and commercial sell sheet$650
Objection Handling GuideTop 15 objections with scripted responses, tailored to your product$500
Buying Group PresentationCustom pitch deck for buying group or GPO meeting$1,100
KOL Engagement DeckTailored KOL partnership presentation and outreach sequence$950
Rep Network & Enablement
1099 Rep List by TerritoryCurated list of qualified reps in your target geography from existing network$800
Rep Onboarding KitComplete first-30-days packet: welcome guide, product brief, playbook, checklist$750
Rep Recruitment One-PagerBrand-forward recruiting document for attracting high-quality independent reps$350
Education & Training
LMS Module (single)One fully built training module: script, assessment, and resource materials$850
Clinical Protocol GuideProvider-facing treatment protocol, rationale, and best practice documentation$700
Patient Consultation GuidePractice-ready patient education and consultation framework$500
Content & Systems
Social Media Kit15 branded templates + 30-day calendar + caption frameworks$750
CRM System SetupFull CRM build: sales pipeline, rep management, content tracker, reporting dashboard$1,200
Website Portal / LMSClient-facing portal or learning hub build (up to 5 pages)$1,800
Additional Consulting HoursBeyond package allotment — billed in 1-hour increments$175 / hr
04

Tell us about your brand.

Every engagement starts here. Complete the brief below and we'll come to our first conversation fully prepared — with a perspective on your market, your gaps, and the right path forward.

Client Discovery Brief
All information treated as strictly confidential
05

Schedule your discovery call.

A focused 20-minute conversation to confirm the right engagement for your goals and timeline.

No pitch. No pressure. Just a direct conversation about your product, your market, and what it would take to build the system that sells it.

Come with your biggest challenge. Leave with a clear perspective on what needs to happen next.

01
Complete the brief above first. It means we skip the basics and go straight to what matters for your brand.
02
We'll review your submission before the call and come prepared with initial observations and questions.
03
You'll leave with clarity — the right package, a realistic timeline, and a sense of exactly how we'd work together.
04
All engagements begin with a signed agreement and project brief before any work starts.
20-Minute Discovery Call  ·  Lexi Cavaliere
✦   ✦   ✦

Ready to build the system
that sells for you?

Whether you're entering the US market for the first time or scaling a brand that's already active — the path forward starts with a conversation. Complete the brief above, book a call, or reach out directly.